@article{davenport2019,
  title={How artificial intelligence will change the future of marketing},
  author={Thomas H. Davenport and Abhijit Guha and Dhruv Grewal and Timna Breßgott},
  year={2019},
  journal={Journal of the Academy of Marketing Science},
  doi={10.1007/s11747-019-00696-0},
  url={https://doi.org/10.1007/s11747-019-00696-0}
}