TY  - JOUR
TI  - An assessment of the use of partial least squares structural equation modeling in marketing research
AU  - Joe F. Hair
AU  - Marko Sarstedt
AU  - Christian M. Ringle
AU  - Jeannette A. Mena
PY  - 2011
JO  - Journal of the Academy of Marketing Science
DO  - 10.1007/s11747-011-0261-6
UR  - https://doi.org/10.1007/s11747-011-0261-6
ER  -